A State of Happiness

Center Parcs just launched viral promotion called 'A State of Happiness'. The contest is based around the idea that each parc is this state of happiness of which you can become president. Get your friends to vote for you and you might win a whole year free of charge at Center Parcs. Enter and you get some tools to campaign, you can see what it looks like at my campaign site. I didn't really get goosebumps of the whole process or idea, but when I almost accidentally found the little commercial that goes with this promotion, there might be some (unused?) potential. Pitty you can't download it but only watch it on the website, how 2.0 is that?