Archive | April, 2006

Gone!

Well I'll stick around for a while at least, but a couple of posts I wrote just before the weekend are gone, disappeared due to the WordPress issues we experienced the last days. Nothing bad to Matt or anybody else at WordPress, they've been working whole weekend trying to fix things and it seems like it worked for most of the WordPress users.

There was the welcome to Niall Kennedy, happy to have him on board at Microsoft working on Windows Live. I wrote some crap about crap, or better Craprr (kudos to Tom, Miel & Jason) and then I asked myself "Is it just me or is everything shit" which also is the new book I'm reading and that's worth reading, here's a fragment:

Geographically inaccurate racism
At school, pop sensation Darius would get called 'Saddam'. In fact, his father is Iranian – only one letter and one very long war away from accuracy. Radio One Asian DJ Nihal once got sent a charming picture with words 'Go back to India' written on with an arrow pointing to the Indian in the picture. The picture, carefully snipped from a magazine, portrayed a Peruvian Indian.If people do have to be racist, do they also need to be so droolingly braindead that they can't tell which ethnic group they are rabidly insulting? Maybe they should make special racist maps.

If that ain't an idea for a maps mashup :-)

AXE clicks!

In Carrefour you get a clicker with every AXE you buy. This in analogy with the advertising campaign starring Ben Affleck that AXE is running in Belgium for the moment. Actually, Carrefour already ran out of Clickers, having a hard time to follow up due to the big succes of this promotion. According to Unilever there are already 200.000 clickers ‘up and running’ in Belgium. That’s huge, kudos to AXE!

VMMtv (who emailed this message in their Take Five newsletter) claim the success is due to the big impact of the AXE television advertising. I would think the reality is that AXE understand their customers, came up with a succesful concept and promoted the whole action with a good mediamix of tv, online, instore, … the tv spot being only one part of a good campaign.

The Tabasco Collective

tabasco.JPG

The Tabasco Collective is on Stubru's Demopoll this week. So whenever you fancy some pretty darn good rock 'n roll, go to the Demopoll website and vote for these guys!

KITT

Only when you are a few years younger then I am, you might not remember KITT and Michael Knight… everybody else certainly will. Right now it's probably difficult why David Hasselhoff would be anything close to a call guy, but back then everybody wanted to be Michael Knight in the Knightrider tv series. And as you could imagine, there are still some people that want to drive around with KITT, so they create their own replica. Curious to see how they would look, thinking it would only be about a black Pontiac Firebird with a moving red light on the hood… I was stunned to see how serious this is. Take a look at the Knight Replica Database, the replica is even linked to the seasons of Knightrider apparently!! Over time I became more of a General Lee kind of person, but back then …

So, interested? Go build your own and go to the convention.

[Via Gizmodo]

Spellr

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B version 1untitledEENeon Z, SeattleE

Cool stuff, try it out for yourself: type in any word and this tool finds matching letters at Flickr to create results like these. Not only is it very easy and very well done, it isn't called Spellr or anything like that at all! [via Coolz0r]

Don’t we all just love great advertising?

ariel.JPGI always really enjoy it while visiting advertising sites like AdHunt, AdFreak, Coloribus and many many more because of all the great advertising you can find at these sites. Most of the time you see the best of the best pop up on other blogs after posting the ad, so normally I don't tend to do so. There were two posts at Coloribus however that I loved so much, I had to write something about it. Both came from Argentina and they were very good. The first one was for Playboy, about ads that were placed in female showers and on beaches, the second one was for Ariel and especially that one was a great case of outdoor advertising. Check them out and if you haven't got Coloribus in your feedlist, add them quickly, they're showing some really nice stuff.

Congrats!

Apple just became 30 a few days ago and Palm just became 10. Congratulations to both for bringing us some great hardware and software experiences. Another similarity might be their potential future focus on hardware, while adopting the Windows software platform on it. Palm already released the first Windows powered Treo, the rumor is that Apple is on the virge to decide on a similar move. If you're up for some history on both I recommend you read it here (Apple) and here (Palm).

Back in the USSR

picture00050.jpgFifteen years after my first visit to Russia I returned to Moscow last week. Back then it was for pleasure, this time it was for business. And clearly not only the reason why has changed, also the city of Moscow itself has changed a whole lot. In Moscow they are really picking up the pace and as usual, when markets start picking up, they do it fast and skip a few stages compared to the track Western countries followed. When seeing only Volga, Lada, … in the early nineties, you still see those cars driving around, but now mixed with Mercedes, Volkswagen, Ford, … and even Porsches Cayenne and other fancy luxury cars.

Especially for advertising Moscow seems a pretty interesting city. Somebody said that in London typically everybody receives 4.000 advertising messages a day, while in Moscow they are already at 3.000. Also Moscow could as well be known as "billboard city" while there are 24.000 billboards in the city. I don't know how this compares to other cities in statistics, but just by driving through the city you instantly see the city is covered by billboards. You wonder whether the medium still works this way…

I hope I get a bit more time for sightseeing next time so… to be continued. Thanks for the warm welcome Seva.

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