YouTube marketing

There's an interesting article on USA Today about marketers starting to use YouTube to get there commercials in the community. Partnerships with YouTube like the Scary Movie 4 trailer are getting great results, as well as marketers that aren't officially working with YouTube but just uploading videos on their own like Warner did for its Superman movie. And they're doing the right thing, but whenever you intend to upload your commercial to YouTube, check if it's not on it already. A lot of users are doing the uploading for you. I'm looking forward to do some testing ourselves using YouTube, but with the IE7 commercial and the fake Microsoft iPod packaging video, we already saw some nice results.

[Via Micro Persuasion]