Tara Hunt of horsepigcow wrote an interesting post of what makes a good marketer in today’s era. It’s good stuff. I’ll get you a fast overview of the top 10 but I encourage you to visit the original article of Tara to see the full story.
A good marketer …
- is a community advocate
- knows today’s brands aren’t built in boardrooms or ad agencies or brainstorming sessions
- plans a little, but changes a lot
- doesn’t only respond to community needs today, but also knows what needs will arise tomorrow
- rewards the community members who stand behind him/her
- gets involved in the community
- is his/her own client
- knows when to back off
- learns to use the tools available to them
- never takes him/herself too seriously
[Via AdPulp / Gaping Void]


January 29, 2006












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