'Cross The Breeze

Best of Advertising

December 20, 2005 by Kris Hoet 0 Comments

And yes, it is that period of the year were top 10 lists popup everywhere about any subject you can image. I’m trying to pick out the most interesting and today it’s all about Advertising.

Find the top 10 ads of 2005 and even the top 10 viral videos of 2005 on BoreMe. On Adage we find the ten 2005 ads America won’t see and other lists in the Book of Tens. On the MM website we can see which Belgian agencies scored best on a creative scale in 2005, with 2 of the main networks (McCann & Publicis) right at the bottom of the list.

More to come later.

[Marketingfacts]

advertising, hotlist

Top 10 Web Predictions for 2006

December 20, 2005 by Kris Hoet 0 Comments

Happy 2006 for all in the online industry (and all the others too ofcourse). There was a great top 10 on Conversion Rater, let’s not forget to look back in 12 months and see if it was any good. I feel there’s certainly something to it:

RSS will become two-way with the help of Simple Sharing Extensions from Microsoft
Social news site Digg will expand into other content areas and media types and then will be acquired
Web 2.0 will be looked down upon as a buzzword, and it’s usage will drop off dramatically
Face-recognition photo application Riya will be acquired by a major player
Some ecommerce shopping applications using the more recent advancements in social web technologies will be developed and will succeed
Google Analytics will again drop the hammer on the web analytics industry
A forward thinking company will build technology to support transparency, efficiency, and relationships in the online advertising business
Microsoft will launch a contextual advertising network that will either be huge, or fail miserably
Two to three new startups will be so cool and successful they will make the heroes of 2005 like Flickr and del.icio.us seem small and insignificant
The venture capital investments and acquisition bubble will heat up even more, then deflate in the 2nd half of 2006 after a number of companies fail

2.0

December 20, 2005 by Kris Hoet 0 Comments

Web 2.0, Life 2.0, Brands 2.0, … it doesn’t stop these last couple of weeks. Every day you read posts on the internet about this next generation everything, like the change that’s hapening today is bigger than any change ever happened before. When we check out Wikipedia on the subject we can find that we’re at the second phase of Development of the internet. Basically it’s through this web 2.0 that we also learn about what should have been web 1.0 and even web 1.5!

There are clearly 2 opinions about all this next gen internet, and I belong to those who think all this web 2.0 is nothing more than a slogan, a buzzword to try to capture an ongoing evolution on the internet. There’s a good post of Russell Shaw on the Zdnet blog. Marketing did the trick, try a websearch on web 2.0 and you’ll be amazed on all you can find. The web always has been about a logical evolution, about ups & downs, about great new innovators & high user engagement.

Let’s call it a day and just keep on working on this evolution… to be able to look back after a couple of years when somebody comes up with web 3.0 to start all over again.

[Richard McManus on Read/Write Web]

internet

What a week!

December 16, 2005 by Kris Hoet 0 Comments

I had only just started with my blog for a week or so and already it’s been pretty silent these last days. Lot of stuff to write about though, just need to find time to do it :-)

Last week we’ve been discussing quite a bit on a very ‘interesting’ research. VMMa have done what they call the “Big Advertising Study“. This is typical sort of research media are doing to proved that they’re still the best to use only this time they did a really bad job. Ofcourse the winner is television in their study. What makes it so ‘funny’ is that they didn’t include the internet as part of the media landscape, while they ran the study 100% online to get the results in the first place.

Keep up the good work Vmma.

advertising, internet, media